seo services in lansing, mi

"the best place to hide a dead body is page two of Google."

At Groove Virtual, we want to eliminate the intimidation factor that SEO (Search Engine Optimization) can bring both marketers and business owners. We partner with entrepreneurs and managers who are dedicated to growing their business.


A la carte, or full service, our SEO consultants offer a wide array of services that can be customized for your needs, so you can spend your time providing top-notch service to your customers while we handle the SEO strategy and execution.


Identify your website’s strengths and weaknesses from an SEO perspective. The SEO audit provides a great roadmap for optimizing your website.


We will optimize individual web pages through keyword-rich content and HTML code to help you rank higher and get relevant traffic to your site. 


We will provide you with highly-targeted keywords to incorporate into your website content and get you set up with a Google My Business page. 


The more reputable websites that link to or reference your website content, the stronger your domain authority will be. We will help you get high-quality links to your site.


Revamping an existing website or launching an entirely new one?  We will partner with you to help you avoid a negative impact on your website traffic and ensure the success of your project.


Consistent SEO reporting is the best way to track the ongoing progress of your new SEO strategy. We will show you how your site is tracking toward your business goals on a monthly basis.

SEO by Website Platform

Content Management System (CMS) platforms help make your website easy to update, but sometimes difficult to optimize since they all do it differently. We have experience optimizing websites hosted on popular CMS providers like Squarespace, Shopify, Wordpress, WIX, and Weebly. 

Squarespace SEO

Shopify SEO

Wordpress SEO


Weebly SEO

Search Engine Optimization (SEO)

The days of shuffling through the yellow pages in search of a plumber to fix a leaky pipe or arguing with a friend about the middle name of the 28th U.S. president are long gone. Where do people turn to find solutions to their problems and answers to their questions?


It’s not the only search engine but handling over 2 trillion search queries a year certainly qualifies it as the largest. Businesses that neglect the power of search are missing out on valuable traffic, leads, and most importantly, dollars.

Take advantage of the benefits online powerhouses like Google and Bing have to offer with a Search Engine Optimization (SEO) strategy. SEO will build your business’ online reputation and grow your business.

Let's get down to basics.

What is SEO?

Don’t let the fancy title or scary acronym intimidate you. Think of SEO as a way to help your most ideal customers find your website and get them interested in your business. It’s done using a series of digital techniques that will improve the placement of your site’s most valuable content in the Search Engine Results pages (SERPs). The delivery of content in this format is achieved without spending a dime of your advertising budget. This unpaid medium is referred to as organic traffic.

Let’s say you own a pest control business in Richmond, Virginia. If your site is optimized, when a user types “mouse removal in Central Virginia,” a link and description to your website should show up on the first results page. Let’s stop and look at what just happened.


This user:

  1. Had a specific need

  2. Didn’t know who to contact to solve the problem

  3. Typed their need into a search engine

  4. Found what they were looking for



Pay close attention to the bolded phrases above. These are the needs and goals that search engines want to help their users achieve. Understanding how Google and Bing want to serve their users should be foundational to your SEO approach.

SEO IS NOT .... 

Paid traffic to your website: While in many cases SEO and PPC work together, the primary focus of Search Engine Optimization is to get more qualified leads to your website without the assistance of paid advertising.


Something that can be done in a day: When done methodically and consistently, SEO will make a lasting impact on your website performance. It’s a marathon, not a sprint.


Just about improving search performance: It’s human nature to want to be number one. But showing up in the first position in the SERPs shouldn’t be the driving force behind your strategy. First and foremost, focus on bringing value to users.

Easy: Those who want to improve their search rankings quickly often cut corners. And trust us, they end up paying for it later in penalties and blacklistings.  Enlisting a trustworthy SEO professional to help you achieve organic growth is one of the wisest choices you can make as a business owner.

Why is SEO Important?

Search engines use automated search bots to “crawl” your website to understand if your content and ultimately your business is valuable enough to serve to its users. No matter how sophisticated, a search engine crawler cannot comprehend website content as well as a human. Understanding the limitations of these technical bots is vital when trying to improve the discoverability of your website.


Additionally, the algorithms that control these bots are continually changing. There can be severe consequences for not staying on top of these trends. When you find the right partner that follows best (white hat) practices, SEO can provide your business with more qualified traffic, improved conversion rates, and more business.  

Getting Started with SEO

Perform a quick SEO “pulse check” for your website.  Follow this quick exercise to understand better how your site is displayed to users in the SERPs.

  1. Navigate to Google or Bing.

  2. In the search bar, type “site:” followed by your domain name. Ex:

  3. Tap “enter” and answer the following questions.

    • How many results were returned?

    • Are there any essential pages from your site not represented in the search results?

    • Pretend you’ve never heard about your business. Do the results accurately reflect the services you offer? Is the information helpful?


This is a great way to benchmark how much of your content is found by search engines. If the answers to the questions above are alarming or confusing in any way, we would be happy to help you with a more in-depth SEO Audit.

Find the Right SEO Consultant

Large companies with fully-staffed marketing departments often have their own team of SEO experts.  But for most other small to medium-sized companies, it makes the most sense to work with a consultant or digital agency.


Finding the right partner is a key component to any small business SEO strategy.


Good SEO professionals understand your business objectives and translate them into digital results. When considering your options, it’s important to find an agency that follows current best practices and can help mitigate any risk associated with algorithm updates.

That's where Groove Virtual LLC comes in - contact us today to explore your options with the right SEO consultant!

Does Your Site SEO Need Work? 

SEO by Website Platform

Content Management System (CMS) platforms help make your website easy to update, but sometimes difficult to optimize since they all do it differently. We have experience optimizing websites hosted on popular CMS providers like Squarespace, Shopify, Wordpress, WIX, and Weebly. 

Squarespace SEO

Shopify SEO

Wordpress SEO


Weebly SEO


contact me

Phone: (269) 697-1517​


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business hours


9am - 5pm EST

Located in the Lansing, MI area